About

We are Guraga.
Our essence is to be proud of everything we do, but most importantly, how and why we do it.
We are an online boutique that provides only the highest grade of products for the modern man.
If you find it here, guaranteed it is the best you can possibly find in that category anywhere in the world. Period.
We work directly with artisans, family businesses and micro-optimize every step of the process. This way we can source products that normally would cost at least 2X of our price tag. 
We started with everything around watches, but this is just the beginning.
Visit our Instagram for the latest releases and join our list to never miss a beat. 
Contact: shop@guraga.com
 

Let customers speak for us

from 106 reviews
Just love them

The best looking and feeling NATO straps around.

KONSTANTINOS ALEXAKOS
Grey NATO Watch Strap
Dark Brown 6 Watches Leather Roll

Top quantity product from Guraga

jerome osullivan
Dark Brown 6 Watches Leather Roll
Nato Strap

Soft and silky strap, good buy.

Castor
Bond NATO Watch Strap
Nato James Bond

I bought a NATO strap, and it is of very good quality and silky to the touch.

Castor
Guraga
I haven't used it yet

I ordered the wrong size, I needed a 22mm.

Chau Lun Ip
Black NATO Watch Strap
My watch looks amazing with this strap

The quality of the NATO materials, stitching, and the way the colours match what was expected, make this strap a complete bargain. My Moonswatch has never looked this amazing!

Ignacio H A
Bond NATO PVD Watch Strap
Nato straps

Great quality nato straps and fast delivery!

Sander de Vries
Navy Blue NATO Watch Strap
Nato's

Good quality, quick delivery

Richard
Khaki NATO Tubular Watch Strap
Amazing quality straps!

Awesome princes, awesome quality straps, they make me not even want to use the original straps for my watches! 100% recommended for watch enthusiasts 💪⌚

Ignacio H A
Black NATO PVD Watch Strap
Ronald has been a naughty boy

On behalf of the dutch watch forum mentioned in the review below, I would like to apologize for Ronald's review. Mistakes can happen. We wish you all the best in the future. He didn't speak on behalf of anybody.

Ronald will be put in the naughty corner for a month.

Ronald's parents.
Guraga
Correas NATO MUY COMODAS

Correas de calidad y muy cómodas,

Manuel
Bronze Double Weave NATO Single Pass Watch Strap
Correas NATO muy confortables

Estoy muy contento con estas correas, son muy cómodas y de calidad.
Sin duda volveré a comprar

Manuel
Guraga
Nato gris/azul

La correa nato perfecta, sensación de calidad, muy cómoda.

Miguel Ángel Alcaide Urbano
Navy Blue & Grey NATO Watch Strap
Very high quality NATO strap

In the free time I like to assemble automatic watch. So, I created a very nice watch based on the quite common and stable NH35 with a very nice looking Tiffany dial for my wife and this strap is perfect! The quality is very high, length is fine and definitely it's very comfortable.

Damiano
Tiffany Blue NATO Tubular Watch Strap
Perfect nato strap

The product is fantastic, quality is amazing and the delivery was very fast. Thanks a lot!

Damiano
Guraga